Creatives, it’s not about awards – it’s about helping clients sell
Getting an award for your creative efforts is an amazing feeling.
But in the business world, that’s should never be a creative’s priority —
Your job is to help your clients sell.
And losing sight of that goal is a trap too many creatives fall into.
In this episode, we discuss:
– The differences between the brand and agency worlds
– The value of creative asset experimentation — especially for agencies
– Why creatives need to stay focused on business outcomes for clients