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Creatives, it's not about awards - it's about helping clients sell

 

Getting an award for your creative efforts is an amazing feeling.

But in the business world, that’s should never be a creative’s priority —

Your job is to help your clients sell.

And losing sight of that goal is a trap too many creatives fall into.

So says today’s guest, VJ Anand, Head of Creative, Managing Partner APAC at VaynerMedia, who has extensive experience working both brand and agency roles.

In this episode, we discuss:

- The differences between the brand and agency worlds

- The value of creative asset experimentation — especially for agencies

- Why creatives need to stay focused on business outcomes for clients

To hear this episode, and many more like it, subscribe to Brand-Side APAC on Spotify, on Apple Podcasts, or on our website.