We’re thrilled to share that our platforms have earned three major industry honors this summer: recognition from the Digiday Technology Awards and MarTech Breakthrough Awards.
These awards spotlight Celtra’s leadership in helping marketing, creative, and media teams meet the rising demand for high-performing, personalized content at scale. From optimizing creative performance with AI to powering premium rich media and video ads, Celtra is setting the standard for modern advertising technology.
Creative Automation leads the way: MarTech Breakthrough + Digiday wins
Celtra’s Creative Automation platform was recognized twice this year. It was named Best Marketing Optimization Platform at the MarTech Breakthrough Awards and honored as Best Content Creation Platform at the Digiday Technology Awards – recognizing the platform that most effectively allows users to craft, manage, and distribute high-quality content.
Creative Automation is designed to transform digital ad production, delivery, and performance. By automating repetitive tasks, the platform speeds up the launch of large-scale omnichannel campaigns while freeing teams to focus on strategy and creativity.
“We built our platform to solve upstream creative challenges by delivering a centralized supply system that connects marketing, creative, and media teams, ensuring brand consistency and ad effectiveness across all channels. On average, our customers achieve 5x faster time to market and boost their creative performance by 2x,” said Matic Tribušon, Chief Product Officer at Celtra.
As Steve Johansson, Managing Director at MarTech Breakthrough, emphasized: “Celtra solves the growing pressure to produce more content with fewer resources, faster turnarounds, and tighter coordination. Their platform unifies creative generation, performance intelligence, and media readiness into one workflow—helping marketers operate with greater agility and efficiency.”
But Creative Automation doesn’t stop at boosting efficiency; it also strengthens campaign effectiveness. AI-powered features such as Creative AI Lookup, AI Text Optimizer, and Celtra Score help teams generate optimized content, identify winning creative patterns, and forecast results before campaigns go live.
Creative Enablement: Award-winning interactive experiences
Celtra’s Creative Enablement platform was also honored at the Digiday Technology Awards as Best Interactive Content Platform, which recognizes the platform that is best at enabling the creation and management of highly interactive content, such as quizzes, polls, or live-streaming experiences.
Creative Enablement is built for media owners and operators, empowering them to produce and deliver premium rich media and video ad products. By automating workflows and simplifying production, the platform enables them to serve high-quality, fast-loading ad experiences that capture attention and drive revenue—including gamified and shoppable formats.
“Advertising should feel like an invitation, not an interruption. Creative Enablement makes that possible—at speed, at scale, and with impact. We’ve redefined how interactivity captures attention and doubled down on creative innovation to push the industry forward,” said Pia Malovrh, Director of Product at Celtra.
Take your digital advertising to the next level
Recognition from both the MarTech Breakthrough Awards and the Digiday Technology Awards underscores what our customers already know: when creative production, optimization, and delivery are connected in one system, the results are faster launches, more engaging experiences, and stronger business outcomes.
If you’re ready to see what award-winning creative platforms can do for you, we’d love to show you more.
