As the holiday season rolls in, advertisers really need to step up their game with unforgettable campaigns that captivate and boost click-through rates during what are the busiest shopping months of the year. If you want to ensure conversions and drive sales, it’s all about choosing immersive shoppable ads. Media teams need to make sure their advertising offerings include the most innovative ad products that stand out in the avalanche of holiday ads.
Building shoppable ads that will bring joy
Media teams can enrich the ad offering with unique ad products that resonate with their strategy and drive success. With a code-free builder like Celtra’s Creative Enablement, publishers can easily produce and serve a wide range of innovative ad experiences – including shoppable ad experiences.
Premium shoppable ad experiences
The number one thing advertisers need to drive during the holiday season is: sales. Shoppable ad experiences enhance the shopping journey, fostering deeper immersive interactions with brands, and encouraging consumers to spend more time with the ads.
Celtra enables easy integration of shoppable capabilities directly into ads, instantly transforming them into interactive experiences with features such as click-to-landing pages, promotional codes, interactive product galleries, and much more. On top of that, media teams can leverage retail media data and other first-party data to deliver personalized ad experiences for each viewer – taking shoppable ads to a whole new level.
But what if some inspiration is still needed to kickstart the creative workflow? Or if there’s a lack of time or resources to build immersive shoppable experiences – no matter how fast and easy it may be?
Look no further than the Celtra Library – the go-to place for shoppable ad units with proven performance that are designed to drive click-through rates and ignite fresh ideas.
Unwrapping the hottest shoppable ad products for the holidays
The Celtra Library includes ready-to-launch ad products that are specifically designed to drive low-funnel conversion goals, such as increasing website visits, encouraging adding-to-cart actions, and driving discount coupon traffic. Want to drive traffic to the point of purchase, redirect users to an online shopping cart, or call out subscriptions?
Enter Celtra’s Shoppable Units. Not only do these shoppable ad formats provenly facilitate the above-mentioned shop acts, they can also be powered by any type of data—be it retail media, location signals, or audience insights—making them even more personalized and relevant to the viewer. And, consequently, driving conversion goals even further.
Case in point, we’ve highlighted two shoppable ad products that consistently achieved performance marks above the benchmark in the Celtra community in the past year.
Tilt Touch
Introducing Til Touch, a best-in-class mobile web ad experience for below-the-fold placements that drives high click-through rates, increases time spent with the ad, and leads to high engagement rates. Before making a purchase, consumers want to make sure they’re making the right decision. An interactive canvas like Tilt Touch lets the viewer touch and drag the product to get a good look of all its different angles with 3D pop-out effect.
Shopper Scroll
What’s better than showcasing one gorgeous product? Showcasing six gorgeous products in one to create a complete aesthetic and immediately offer a wide range of items. Perfect for in-app advertising and adding immersive, infinite scroll experiences, a scrollable mini-window like Shopper Scroll that opens into a full product gallery view is sure to catch plenty of eyes this holiday season.
Looking to dive deeper into the hottest shoppable ad products of the moment? Check out the Celtra Library and browse through impactful ads like Tap n’ Grab, Glide and Guide, and more. It’s the perfect way to make your holiday campaigns as merry as possible with ready-to-launch impactful ads that will drive results.