This comprehensive report is the go-to resource for marketers looking for insights into the use of digital tools among industry professionals. Digiday and Celtra surveyed 111 brand and agency professionals to uncover how they are navigating the complexities of innovation, cost-effectiveness, and technology to personalize, measure, and optimize ad creative across various channels and formats.
Learn how top marketing and creative teams:
- Leverage generative AI design and production tools
- Create more impactful, data-driven campaigns across multiple channels
- Organize their creative workflows
- Allocate creative resources