At the Leadership in Brand Marketing Summit @ SXSW in Austin, Melissa Ramos, Sr. Creative Director at Yeti, sat down with Ryan Cook, SVP of Sales at Celtra, for a fireside chat on the evolving creative landscape.
The session explored how AI and automation are reshaping creative production, Yeti’s journey with Celtra since 2020, and the magic of scaling without losing brand soul. From cutting through ad noise to future-proofing creativity in an AI-driven world, this conversation delivered practical takeaways and candid perspectives. This session is ideal for brand leaders, marketers, and creatives looking to harness tech without sacrificing storytelling.
