Sure you think about it: striking out on your own, building an agency that you want to work in as a creative, and shaping a vibrant and healthy work culture that is defined by purpose. But what...
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Agencies need to move at the speed of insight to produce creative content that sticks. Winning ideas are around every corner, but there is one major roadblock: team silos. Whether that’s with...
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Celtra is a Pinterest dynamic creative partner, with a direct API integration which allows brands to seamlessly produce and distribute Pinterest ads at scale. With Creative Automation, brands can prod
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In advertising, image is everything. Yet in a world quickly getting onboard with DEI, only 0.1% of agencies are founded by women. Today, I had the opportunity to speak with Madonna Badger ,...
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With the holiday season around the corner, growth marketers are gearing up for their busiest time of the year.
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A good agency tells a client's story, but a GREAT agency learns to tell its own. This is just one of the pieces of wisdom that Jeff Sweat, Founder of Sweat & Co and all around renaissance man,...
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Creative thinking is valuable to solving business problems but if the creative talent is spent reformatting and doing grunt work, how can businesses adapt and grow quickly? Read to find out.
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Boutique creative agencies have a distinct advantage in giving their clients cutting-edge, innovative, and top tier campaigns. Join us as we chat with Raul Mandru, Founder of RXM Creative, and...
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In the last few years, performance marketing creative has exploded in popularity. Yet for many organizations, there are still plenty of misconceptions about how to best incorporate and integrate...
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Don’t be ashamed of the organizational problems that you have; and definitely don’t hide them. Not only are problems always going to be present, but they're the first step to strategy. We speak...
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Behind every innovative idea defining a brand, there is a creative who heard a hundred “no’s” before they ever heard one “yes.” If you want to innovate, you need the tenacity to bounce back from...
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The fashion industry is soaring. In 2020, the global apparel market was worth $1.5 trillion and is expected to grow to $2.25 trillion by 2025. This industry explosion is great news for...
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Miha Mikek, CEO and Founder of Celtra, highlights revenue-boosting opportunities with creative automation for today’s savvy marketer.
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Culture comes from the margins. But, in advertising, creatives take that culture and put it front-and-center. And whether that’s good or bad depends on how they join the cultural conversation. My...
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The devil is in the details… It’s the little things that will make or break that big campaign you’re about to launch. If you want to make sure you nail these details, you need to approach it...
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Consumers don’t want brands to bore them. A Celtra survey showed consumers wearying of over-familiar creative assets in messaging by brands. Here are some highlights...
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Market research firm Dynata has again teamed up with creative software company Celtra to investigate how ads affect consumers. The results from 1,000 U.S. consumers surveyed report that...
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More than half of consumers have been deterred from purchasing a product they might have considered because of a poorly designed ad, according to Celtra research. Learn more on cohesive branding here.
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“Making room for everybody doesn’t mean taking room away from anybody.” – Dhiya Choudary. Dhiya is a Creative Director at Magic Spoon that is disrupting the cereal industry. Here’s what we...
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Byte, a marketing technology agency, supports brands with everything from creative concepting to production and optimization. The agency’s ultimate goal is to help brands drive growth on digital...
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