What Is Creative Consistency and Why It Matters

Shoppers crave consistency. In fact, 74% are more loyal to companies with consistent, high-quality branding in creative content. What exactly does this mean? It’s time for marketing organizations...

Why Creative Automation Is Every Growth Marketer’s Secret Weapon

How can marketers keep their acquisition campaigns alive and thriving? Every growth marketer will have you know that it takes a lot of testing and learning, knowing your audience like the palm of...

Creatives are fragmented and harder to scale: can automation solve this?

The Tenacity You Need for Brand Innovation w/ Theodor Arhio of TBWA

Behind every innovative idea defining a brand, there is a creative who heard a hundred “no’s” before they ever heard one “yes.” If you want to innovate, you need the tenacity to bounce back from...

Manual Production Projects That Could Be Solved Through Automation

Shoppers want creative variety. We found that 66% of consumers find brand creative assets (ads, promotions, social posts, etc.) to be repetitive. For brands to meet this challenge and produce the...

Celtra Takes on Pinterest With Shopify as Launch Partner

We have exciting news on the product front, especially for CPG, apparel, and e-commerce marketers! Celtra is now an official Pinterest Dynamic Creative Partner! This partnership will enable a...

Scaling creative: Can technology make marketers’ jobs easier?

The Drum and Celtra spoke to some of APAC’s marketing leaders from iCar Asia, Carsome, and Zillingo, to learn how marketers can produce relevant creative variety at scale.

Five ways to drive revenue with creative automation

Miha Mikek, CEO and Founder of Celtra, highlights revenue-boosting opportunities with creative automation for today’s savvy marketer.

How in-house teams can future-proof creative production

Brands are being forced to adopt digital workflows rapidly to adjust to the new normal. Learn how the proper workflows can help you move through creative production and campaign launches at speed.

How Brands Meet Evolving Customer Expectations with Creative Automation

Many creative teams are struggling to produce enough new assets and push them quickly out the door, especially as they adjust to remote work. Learn how Creative Automation can help here:

Consumers want variety as well as relevance

Consumers don’t want brands to bore them. A Celtra survey showed consumers wearying of over-familiar creative assets in messaging by brands. Here are some highlights...

Automation can free up creative teams to solve business problems

Creative thinking is valuable to solving business problems but if the creative talent is spent reformatting and doing grunt work, how can businesses adapt and grow quickly? Read to find out.

How consumers relate to brands

Market research firm Dynata has again teamed up with creative software company Celtra to investigate how ads affect consumers. The results from 1,000 U.S. consumers surveyed report that...

52% of consumers passed on purchasing due to a poorly designed ad

More than half of consumers have been deterred from purchasing a product they might have considered because of a poorly designed ad, according to Celtra research. Learn more on cohesive branding here.

How to Plan for Agility and Speed in Creative Production

The 24/7, always-connected digital landscape means marketers and in-house creative teams need to move faster than ever before. Why? The cultural impact of COVID-19 has proven that situations can...

Product Q&A: Making Creative Production Workflows 2.5x Faster

Chat with Matic Tribušon, Sr. Director of Engineering at Celtra How Celtra’s product team improved core workflows to make the creative production process 2x faster and more efficient. The product...