What Is Creative Transformation?
“Money and reach has never been the issue; it’s whether your company has the stomach to do it. That has always stopped innovation.” — Nobles Crawford, Senior Media Planner at Reckitt on the...
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“Money and reach has never been the issue; it’s whether your company has the stomach to do it. That has always stopped innovation.” — Nobles Crawford, Senior Media Planner at Reckitt on the...
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Shoppers crave consistency. In fact, 74% are more loyal to companies with consistent, high-quality branding in creative content. What exactly does this mean? It’s time for marketing organizations...
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How can marketers keep their acquisition campaigns alive and thriving? Every growth marketer will have you know that it takes a lot of testing and learning, knowing your audience like the palm of...
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Behind every innovative idea defining a brand, there is a creative who heard a hundred “no’s” before they ever heard one “yes.” If you want to innovate, you need the tenacity to bounce back from...
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Shoppers want creative variety. We found that 66% of consumers find brand creative assets (ads, promotions, social posts, etc.) to be repetitive. For brands to meet this challenge and produce the...
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We have exciting news on the product front, especially for CPG, apparel, and e-commerce marketers! Celtra is now an official Pinterest Dynamic Creative Partner! This partnership will enable a...
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Celtra is a Pinterest dynamic creative partner, with a direct API integration which allows brands to seamlessly produce and distribute Pinterest ads at scale. With Creative Automation, brands can prod
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Shopify was looking to improve their marketing efforts on Pinterest with a more tailored approach. With Celtra's Pinterest integration, the team is able produce and deliver customized creatives much m
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The Drum and Celtra spoke to some of APAC’s marketing leaders from iCar Asia, Carsome, and Zillingo, to learn how marketers can produce relevant creative variety at scale.
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Miha Mikek, CEO and Founder of Celtra, highlights revenue-boosting opportunities with creative automation for today’s savvy marketer.
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Brands are being forced to adopt digital workflows rapidly to adjust to the new normal. Learn how the proper workflows can help you move through creative production and campaign launches at speed.
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Many creative teams are struggling to produce enough new assets and push them quickly out the door, especially as they adjust to remote work. Learn how Creative Automation can help here:
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Consumers don’t want brands to bore them. A Celtra survey showed consumers wearying of over-familiar creative assets in messaging by brands. Here are some highlights...
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Creative thinking is valuable to solving business problems but if the creative talent is spent reformatting and doing grunt work, how can businesses adapt and grow quickly? Read to find out.
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Market research firm Dynata has again teamed up with creative software company Celtra to investigate how ads affect consumers. The results from 1,000 U.S. consumers surveyed report that...
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More than half of consumers have been deterred from purchasing a product they might have considered because of a poorly designed ad, according to Celtra research. Learn more on cohesive branding here.
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The 24/7, always-connected digital landscape means marketers and in-house creative teams need to move faster than ever before. Why? The cultural impact of COVID-19 has proven that situations can...
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Chat with Matic Tribušon, Sr. Director of Engineering at Celtra How Celtra’s product team improved core workflows to make the creative production process 2x faster and more efficient. The product...
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