Web 3.0: The Next Frontier for Creators with Matt Cimaglia

From the printing press to radio to the internet, massive rewards await the first to figure out how to leverage exciting new technologies to engage an audience. So, it stands to reason that savvy...

What Is Creative Consistency and Why It Matters for Facebook Dynamic Ads (DPA)

Shoppers crave creative consistency. In fact, 74% are more loyal to companies with consistent, high-quality branding in creative content. What exactly does this mean? It’s time for marketing...

The Wild West of Marketing with Angelo Sasso: Are we back to basics?

The Wild West of marketing could be back.  Does this mean an end to TikTok influencers and a new horizon of growth marketing strategies? Today, I spoke with Angelo Sasso, SVP, Customer...

Why Creative Automation Is Every Growth Marketer’s Secret Weapon

How can marketers keep their acquisition campaigns alive and thriving? Every growth marketer will have you know that it takes a lot of testing and learning, knowing your audience like the palm of...

The Tenacity You Need for Brand Innovation w/ Theodor Arhio of TBWA

Behind every innovative idea defining a brand, there is a creative who heard a hundred “no’s” before they ever heard one “yes.” If you want to innovate, you need the tenacity to bounce back from...

Creatives are fragmented and harder to scale: can automation solve this?

From Advertising to Art with Kristin Simmons

The line between fine art, branding, and the commercial world has never been the same since the Pop Art movement of the 1970’s. In this episode, we’re delving deep into how art and consumerism...

Manual Production Projects That Could Be Solved Through Automation

Shoppers want creative variety. We found that 66% of consumers find brand creative assets (ads, promotions, social posts, etc.) to be repetitive. For brands to meet this challenge and produce the...

Celtra Takes on Pinterest With Shopify as Launch Partner

We have exciting news on the product front, especially for CPG, apparel, and e-commerce marketers! Celtra is now an official Pinterest Dynamic Creative Partner! This partnership will enable a...

Scaling creative: Can technology make marketers’ jobs easier?

The Drum and Celtra spoke to some of APAC’s marketing leaders from iCar Asia, Carsome, and Zillingo, to learn how marketers can produce relevant creative variety at scale.

Five ways to drive revenue with creative automation

Miha Mikek, CEO and Founder of Celtra, highlights revenue-boosting opportunities with creative automation for today’s savvy marketer.

How in-house teams can future-proof creative production

Brands are being forced to adopt digital workflows rapidly to adjust to the new normal. Learn how the proper workflows can help you move through creative production and campaign launches at speed.

How Brands Meet Evolving Customer Expectations with Creative Automation

Many creative teams are struggling to produce enough new assets and push them quickly out the door, especially as they adjust to remote work. Learn how Creative Automation can help here:

Consumers want variety as well as relevance

Consumers don’t want brands to bore them. A Celtra survey showed consumers wearying of over-familiar creative assets in messaging by brands. Here are some highlights...

Automation can free up creative teams to solve business problems

Creative thinking is valuable to solving business problems but if the creative talent is spent reformatting and doing grunt work, how can businesses adapt and grow quickly? Read to find out.

How consumers relate to brands

Market research firm Dynata has again teamed up with creative software company Celtra to investigate how ads affect consumers. The results from 1,000 U.S. consumers surveyed report that...