What Is Creative Transformation?
“Money and reach has never been the issue; it’s whether your company has the stomach to do it. That has always stopped innovation.” — Nobles Crawford, Senior Media Planner at Reckitt on the...
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“Money and reach has never been the issue; it’s whether your company has the stomach to do it. That has always stopped innovation.” — Nobles Crawford, Senior Media Planner at Reckitt on the...
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Shoppers crave consistency. In fact, 74% are more loyal to companies with consistent, high-quality branding in creative content. What exactly does this mean? It’s time for marketing organizations...
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Design excellence in full-funnel social marketing is a critical but often overlooked element for driving success. Many brands can run engaging content and videos in the awareness phase but turn
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Everyone’s soaking up the final moments of summer, but marketers are already busy planning for holiday campaigns. The holiday season is a huge push for marketing teams everywhere and can...
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This article was originally published on TechCrunch by Miha Mikek, CEO and Founder at Celtra. With the holiday sales season around the corner, growth marketers are gearing up for their busiest...
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Fashion is a notoriously difficult industry to break into. The market is saturated. The competition is fierce. It’s a wonder anyone finds success. So, a recent immigrant ascending from a fashion...
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Another holiday season is quickly approaching and with the rise of the Delta variant retailers still have a lot of uncertainty to contend with when crafting their holiday retail strategies.
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With the holiday season around the corner, growth marketers are gearing up for their busiest time of the year.
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Online shopping is taking the world by storm. E-commerce sales are estimated to reach 19.2% of all U.S. retail spending by 2024. The COVID-19 pandemic has led so many people to turn to the safety...
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These survey findings illustrate the effectiveness of various marketing techniques for engaging with customers across digital channels as marketers prepare to launch campaigns this holiday season.
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Consumers and marketers remain at odds about their channel preferences as they enter this year's peak shopping season, according to Celtra’s 2021 Holiday Marketing Survey, conducted by Dynata.
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Marketing survey of consumer holiday purchasing preferences reveals acceleration of cross-channel selling and need for automation to personalize ad creative
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Many retailers are putting plans in place to meet the demands of one of the largest revenue drivers of the year: holiday shopping
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Cleanliness took on a new meaning during the pandemic. With cleaning supplies in high demand, how can sustainable CPG brands make an impact in the market? On this episode of Brand-side, we sit...
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We have exciting news on the product front, especially for CPG, apparel, and e-commerce marketers! Celtra is now an official Pinterest Dynamic Creative Partner! This partnership will enable a...
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Due to the pandemic, digital Marketing has become even more essential to Consumer Packaged Goods brands. Kat is a Marketing Communications Manager at Suja Juice; a brand that uses a High...
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