Meet Creative Automation for Dynamic Product Ads

The lower-funnel creative revolution is here, and we’re kicking boring white backgrounds and generic product shots to the curb. Although they’re tasked with the bottom line of business,...

Brands, Web3, and the Metaverse with MacKenzie Green

Does every company now need an NFT product strategy? Anyone want a bite of the world’s first NFP, “non-fungible pizza?” What about a trip to pick up a few things in the Wendyverse? Are these...

Thought-Starters: Creative Testing for E-commerce Ads

If you want to know your audience better than ever, creative testing is the way to go. Running ads on a hunch and hoping for the best can work, but it’s not as effective as testing insights. ...

Seasonal Best Practices for DPAs: Summer Edition

With summer right around the corner, new marketing strategies (and vacation plans) are undoubtedly underway. That means the summertime sales slump is also quickly approaching, with gross sales...

How Branding Can Impact ROAS, For The Better

Consider the last time a customer interacted with your brand? Did they attend an in-store launch event? Was it a pop-up in a major city? Chances are, it wasn’t a big-budget activation, instead...

Dynamic Product Ads Template Ideas from the Celtra Studio

Creative Automation for Dynamic Product Ads (DPA) is a powerful way to drive performance with a little help from beautiful, on-brand creative. In fact, according to a 2021 Meta study, adopting a...

Luxury in the Sauce Aisle: Truff’s Unique Brand Vision w/ Michelle Gabe

Never participate in anything where replacing you is easy. Before your immortalize your brand in music videos — or anywhere else — there’s a question you must ask: Are we replaceable? That’s the...

What is Full-Funnel Creativity and Why It’s Your #1 Performance Lever

The path to purchase is a windy one. There are twists and turns of widened eyes, lengthy recommendation conversations, and a bit of meandering along the way. As nonlinear as the customer journey...

What Is Creative Transformation?

“Money and reach has never been the issue; it’s whether your company has the stomach to do it. That has always stopped innovation.” — Nobles Crawford, Senior Media Planner at Reckitt on the...

From Performance to Branding with Wish

Today’s top creative directors need an arsenal of unusual skills. In an omnichannel global market, successful campaigns have to be adaptable, vibrant, and customer-focused — and don’t always have...

What Is Creative Consistency and Why It Matters for Facebook Dynamic Ads (DPA)

Shoppers crave creative consistency. In fact, 74% are more loyal to companies with consistent, high-quality branding in creative content. What exactly does this mean? It’s time for marketing...

Learn more about Auto-Sizes for APAC

Celtra & Pinterest Partners to Offer Creative Automation Integration

Social Selling Lacks Creativity - Here’s How to Fix It

Design excellence in full-funnel social marketing is a critical but often overlooked element for driving success. Many brands can run engaging content and videos in the awareness phase but turn

How Shoppers Are Planning For The Holidays and Creative Production Tips

Everyone’s soaking up the final moments of summer, but marketers are already busy planning for holiday campaigns. The holiday season is a huge push for marketing teams everywhere and can...

Driving Full-Funnel Creative Excellence in Growth Marketing

This article was originally published on TechCrunch by Miha Mikek, CEO and Founder at Celtra. With the holiday sales season around the corner, growth marketers are gearing up for their busiest...

Building a Company and Brand Through Authentic Storytelling w/ Luciana Rozenberg

Fashion is a notoriously difficult industry to break into. The market is saturated. The competition is fierce. It’s a wonder anyone finds success. So, a recent immigrant ascending from a fashion...