What Is Creative Consistency and Why It Matters

Shoppers crave consistency. In fact, 74% are more loyal to companies with consistent, high-quality branding in creative content. What exactly does this mean? It’s time for marketing organizations...

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Social Selling Lacks Creativity - Here’s How to Fix It

Design excellence in full-funnel social marketing is a critical but often overlooked element for driving success. Many brands can run engaging content and videos in the awareness phase but turn

How Shoppers Are Planning For The Holidays and Creative Production Tips

Everyone’s soaking up the final moments of summer, but marketers are already busy planning for holiday campaigns. The holiday season is a huge push for marketing teams everywhere and can...

Driving Full-Funnel Creative Excellence in Growth Marketing

This article was originally published on TechCrunch by Miha Mikek, CEO and Founder at Celtra. With the holiday sales season around the corner, growth marketers are gearing up for their busiest...

Building a Company and Brand Through Authentic Storytelling w/ Luciana Rozenberg

Fashion is a notoriously difficult industry to break into. The market is saturated. The competition is fierce. It’s a wonder anyone finds success. So, a recent immigrant ascending from a fashion...

2021 Holiday Retail Forecasts and Predictions

Another holiday season is quickly approaching and with the rise of the Delta variant retailers still have a lot of uncertainty to contend with when crafting their holiday retail strategies.

Use Creative Automation to Amp Up Your Brand’s Lower-Funnel Assets

With the holiday season around the corner, growth marketers are gearing up for their busiest time of the year.

Why Your E-Commerce Campaigns Need Creative Automation

Online shopping is taking the world by storm. E-commerce sales are estimated to reach 19.2% of all U.S. retail spending by 2024. The COVID-19 pandemic has led so many people to turn to the safety...

Celtra’s Survey Reveals Shopper Desire for Ad Personalization

These survey findings illustrate the effectiveness of various marketing techniques for engaging with customers across digital channels as marketers prepare to launch campaigns this holiday season.

Holiday Whispers: Consumers And Brands Differ On Top Shopping Channels

Consumers and marketers remain at odds about their channel preferences as they enter this year's peak shopping season, according to Celtra’s 2021 Holiday Marketing Survey, conducted by Dynata.

Celtra Holiday Survey Reveals Shopper Desire for Omnichannel Ad Personalization

Marketing survey of consumer holiday purchasing preferences reveals acceleration of cross-channel selling and need for automation to personalize ad creative

Market watch: Where should retailers advertise this holiday season?

Many retailers are putting plans in place to meet the demands of one of the largest revenue drivers of the year: holiday shopping

Sustainable CPG Best Practices With Cleancult w/ Gerardo Mellado

Cleanliness took on a new meaning during the pandemic. With cleaning supplies in high demand, how can sustainable CPG brands make an impact in the market? On this episode of Brand-side, we sit...

Pixel Perfection is Retail's Missing Ecommerce Link

Celtra Takes on Pinterest With Shopify as Launch Partner

We have exciting news on the product front, especially for CPG, apparel, and e-commerce marketers! Celtra is now an official Pinterest Dynamic Creative Partner! This partnership will enable a...

Finding Fans of CPG Brands w/ Kat Bethmann

Due to the pandemic, digital Marketing has become even more essential to Consumer Packaged Goods brands. Kat is a Marketing Communications Manager at Suja Juice; a brand that uses a High...