Templated vs. Bespoke: Which Approach is Right For You

Finding the right ad product approach can be challenging to say the least. Over the last decade, we’ve seen creative trends come and go and it all boils down to two production approaches:...

Bringing Creative Automation to Media Monetization

Celtra’s award-winning media software has been powering artisanal creative for hundreds of top-tier media companies for quite some time now. We are honored to call media mavens like Hearst, NBCU,...

Drive Results with Creative Insights

Creative Insights Report: Second Edition   It’s time for a pulse check on the media industry. How are the biggest players in media upgrading, centralizing, and streamlining their monetization...

Automating Production, Trafficking, and Analytics for Higher Monetization

With the shifts in the advertising business (decline of paid social effectiveness, calls for more privacy), media owners and operators are well-positioned to grow their ad monetization if they...

Creative Insights Report: Spotlight on Shoppable

If you’re ready to make data-informed decisions about your ad product suite, you’ve come to the right place. After publishing our latest Creative Insights Report filled with performance benchmarks...

Creative Insights Report: Spotlight on Gamified Ads

What can 25 billion ad impressions tell us about what effective creative looks like in media monetization? Turns out, a full report’s worth of insights! We recently published our second edition of...

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Things That Keep Publishers up at Night

Third-party cookie deprecation. Limited mobile identifiers. And disappearing user-agent strings and IP address signals. Can publishers ever catch a break?

5 Shoppable Ads to Consider In Your Product Suite

More people are online and working from home than ever before. This change in behavior even has shoppers spending an extra $1.2 billion during work hours. Although e-commerce is booming, it means...

Introducing The Only Truly Creative Social Display Product

As a publisher or media owner, you know that brands invest millions in producing beautiful, high-quality creative for social media channels. It takes a lot of time, craft, and effort to create...

Amidst the Cookiepocalypse, Creative Agility Can Be a Rev Team’s Secret Weapon

Getting Skins-Deep with H Code

The year 2020 had us all plugged-in more than ever before. Whether it was by signing up for a new TV streaming service or constantly scrolling through social media on our phones, we spent far more...

Evolution of the Ad Product Suite

Attractive Video Ad Products: What Publishers Should Invest In

There are more eyeballs on screens than ever before. Last year, the global average online consumption stood at around 6 hours and 57 minutes per day. With so many people spending more time online,...

Why a Modular Product Suite is a Must for Publishers in 2021

This year has been anything but ordinary. From the pandemic to the upcoming death of the Cookie, 2020 has made it incredibly difficult for advertisers and publishers to plan ahead. With so much...

Conversations on Creative Enablement With CNN, NBCU, and InMobi

This past June marks exactly 10 years since we launched the first Celtra creative software. In 2010, we took on the challenge of how to make mobile advertising creative. We introduced a web...