What Is Creative Transformation?
“Money and reach has never been the issue; it’s whether your company has the stomach to do it. That has always stopped innovation.” — Nobles Crawford, Senior Media Planner at Reckitt on the...
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“Money and reach has never been the issue; it’s whether your company has the stomach to do it. That has always stopped innovation.” — Nobles Crawford, Senior Media Planner at Reckitt on the...
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Shoppers crave consistency. In fact, 74% are more loyal to companies with consistent, high-quality branding in creative content. What exactly does this mean? It’s time for marketing organizations...
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How Retailers Can Tap Into Automation to Drive Design Excellence Across the Funnel
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Digital marketing must preserve branding consistency, but also localize their content—here are strategies to consider.
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Another holiday season is quickly approaching and with the rise of the Delta variant retailers still have a lot of uncertainty to contend with when crafting their holiday retail strategies.
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Everyone’s soaking up the final moments of summer, but marketers are already busy planning for holiday campaigns. The holiday season is a huge push for marketing teams everywhere and can...
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Fashion is a notoriously difficult industry to break into. The market is saturated. The competition is fierce. It’s a wonder anyone finds success. So, a recent immigrant ascending from a fashion...
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Many retailers are putting plans in place to meet the demands of one of the largest revenue drivers of the year: holiday shopping
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With the holiday season around the corner, growth marketers are gearing up for their busiest time of the year.
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Driving revenue is the bread and butter of retail marketing. Whether it’s a holiday offer or a classic BOGO deal, promotions are key to driving sales. However, there are only so many ways you can...
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Marketing survey of consumer holiday purchasing preferences reveals acceleration of cross-channel selling and need for automation to personalize ad creative
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These survey findings illustrate the effectiveness of various marketing techniques for engaging with customers across digital channels as marketers prepare to launch campaigns this holiday season.
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What happens when an unstoppable force hits an immovable object? Just ask every major retailer about 2020. After retail sales experienced a staggering 20% drop from February to April last year, we...
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Consumers and marketers remain at odds about their channel preferences as they enter this year's peak shopping season, according to Celtra’s 2021 Holiday Marketing Survey, conducted by Dynata.
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We have exciting news on the product front, especially for CPG, apparel, and e-commerce marketers! Celtra is now an official Pinterest Dynamic Creative Partner! This partnership will enable a...
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