Brands, Web3, and the Metaverse with MacKenzie Green

Does every company now need an NFT product strategy? Anyone want a bite of the world’s first NFP, “non-fungible pizza?” What about a trip to pick up a few things in the Wendyverse? Are these...

Thought-Starters: Creative Testing for E-commerce Ads

If you want to know your audience better than ever, creative testing is the way to go. Running ads on a hunch and hoping for the best can work, but it’s not as effective as testing insights. ...

Dynamic Product Ads Template Ideas from the Celtra Studio

Creative Automation for Dynamic Product Ads (DPA) is a powerful way to drive performance with a little help from beautiful, on-brand creative. In fact, according to a 2021 Meta study, adopting a...

What Is Creative Consistency and Why It Matters for Facebook Dynamic Ads (DPA)

Shoppers crave creative consistency. In fact, 74% are more loyal to companies with consistent, high-quality branding in creative content. What exactly does this mean? It’s time for marketing...

Seasonal Best Practices for DPAs: Summer Edition

With summer right around the corner, new marketing strategies (and vacation plans) are undoubtedly underway. That means the summertime sales slump is also quickly approaching, with gross sales...

How Retailers Can Use Automation to Drive Full-Funnel Design Excellence

How Retailers Can Tap Into Automation to Drive Design Excellence Across the Funnel

What Is Creative Transformation?

“Money and reach has never been the issue; it’s whether your company has the stomach to do it. That has always stopped innovation.” — Nobles Crawford, Senior Media Planner at Reckitt on the...

Rethinking Beauty Marketing by Prioritizing Creative Experiences

Digital marketing must preserve branding consistency, but also localize their content—here are strategies to consider.

Learn more about Auto-Sizes for APAC

2021 Holiday Retail Forecasts and Predictions

Another holiday season is quickly approaching and with the rise of the Delta variant retailers still have a lot of uncertainty to contend with when crafting their holiday retail strategies.

Celtra & Pinterest Partners to Offer Creative Automation Integration

How Shoppers Are Planning For The Holidays and Creative Production Tips

Everyone’s soaking up the final moments of summer, but marketers are already busy planning for holiday campaigns. The holiday season is a huge push for marketing teams everywhere and can...

Building a Company and Brand Through Authentic Storytelling w/ Luciana Rozenberg

Fashion is a notoriously difficult industry to break into. The market is saturated. The competition is fierce. It’s a wonder anyone finds success. So, a recent immigrant ascending from a fashion...

Hear from industry leaders: Empowering your creative teams

Market watch: Where should retailers advertise this holiday season?

Many retailers are putting plans in place to meet the demands of one of the largest revenue drivers of the year: holiday shopping

Use Creative Automation to Amp Up Your Brand’s Lower-Funnel Assets

With the holiday season around the corner, growth marketers are gearing up for their busiest time of the year.

Putting A Creative Spin On Retail Promotions

Driving revenue is the bread and butter of retail marketing. Whether it’s a holiday offer or a classic BOGO deal, promotions are key to driving sales. However, there are only so many ways you can...

Celtra Holiday Survey Reveals Shopper Desire for Omnichannel Ad Personalization

Marketing survey of consumer holiday purchasing preferences reveals acceleration of cross-channel selling and need for automation to personalize ad creative