Struggling to create high-quality ad products for their clients due to limited design resources, Mediacorp turned to Celtra to create custom, easily reusable creative templates, leading to a vast increase in efficiency and monetization.
Challenge: Scaling production with limited design resources
As Singapore’s largest content creator and national media network, Mediacorp engages over 3 million people daily across its digital platforms. Creating quality ad products that advertisers wanted to buy required tremendous design skills, which the team struggled to scale.
Solution: Creating easy-to-use creative templates with Celtra
With Celtra, Mediacorp was able to maintain their bespoke production method while automating the more time-consuming parts of the design process.
They created custom, easy-to-use templates, in which they could swap out text, images, video, etc. These templates were simple enough to reproduce and reuse, yet still flexible enough to handle more intricate elements, like custom code, as needed.
Results: Greater efficiency and increased monetization
Their new, automated workflow resulted not only in greater efficiency and faster turnaround times for Mediacorp’s production team but also boosted monetization – after they adopted Celtra Creative Enablement, the impressions sold more than doubled.
Want to see how Celtra’s Creative Enablement solution can help your business? Reach out to our team and see our cloud-based platform in action.