For years, digital advertising has been stuck in a cycle of manual work and fragmented data. As the old ways of buying media hit a wall, a new layer of intelligence is taking over: Agentic Advertising.
In this session from Creative Connect, industry pioneers Brian O’Kelley, Co-Founder & CEO of Scope3, and Randall Rothenberg, Interim Advisor at AAO and Former CEO of IAB join Miha Mikek, Founder & CEO of Celtra, to discuss why 2026 is the turning point for the industry. They move past the hype to explain how shared AI protocols are finally connecting creative strategy with media execution, turning complex workflows into a predictable driver of brand growth.
