What Is Creative Transformation?
“Money and reach has never been the issue; it’s whether your company has the stomach to do it. That has always stopped innovation.” — Nobles Crawford, Senior Media Planner at Reckitt on the...
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CPG
Unlock personalization and audience-based stories across brand and performance campaigns.
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What Is Creative Consistency and Why It Matters
Shoppers crave consistency. In fact, 74% are more loyal to companies with consistent, high-quality branding in creative content. What exactly does this mean? It’s time for marketing organizations...
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Creating Exciting & Participatory Content as a CPG Brand
Gone are the days when brands rely on TV advertising as their main focus. In today’s market, consumers have a lot of choice in how they consume content. And if marketers want to keep up, they’ll...
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Rethinking Beauty Marketing by Prioritizing Creative Experiences
Digital marketing must preserve branding consistency, but also localize their content—here are strategies to consider.
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Brand-Building for CPGs at Every Growth Stage w/ Lindsay Martin
Consumer packaged goods are an enormous product category with players spanning the gamut from Goliath household names to smaller but fast-growing challenger brands. Regardless of size, creating a...
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How Shoppers Are Planning For The Holidays and Creative Production Tips
Everyone’s soaking up the final moments of summer, but marketers are already busy planning for holiday campaigns. The holiday season is a huge push for marketing teams everywhere and can...
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Transform Your CPG Creative
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Use Creative Automation to Amp Up Your Brand’s Lower-Funnel Assets
With the holiday season around the corner, growth marketers are gearing up for their busiest time of the year.
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Celtra’s Survey Reveals Shopper Desire for Ad Personalization
These survey findings illustrate the effectiveness of various marketing techniques for engaging with customers across digital channels as marketers prepare to launch campaigns this holiday season.
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Equity, Inclusivity & Brand Responsibility With Reckitt
Marketers are given millions of dollars to get their brand message out to millions of people. That’s a lot of power, and there’s a lot of social responsibility tied up in it. According to today’s...
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Celtra Holiday Survey Reveals Shopper Desire for Omnichannel Ad Personalization
Marketing survey of consumer holiday purchasing preferences reveals acceleration of cross-channel selling and need for automation to personalize ad creative
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Taking a Modular Approach to Global CPG Campaign Toolkits
Global CPG brands have a massive challenge with building and activating campaigns around the world. Even if the central creative team is a well-oiled machine that quickly and efficiently produces...
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What Are Shoppers Saying About Beauty Creative?
The beauty industry is growing at record speed. Up from $430B in 2020 to $511B in 2021, the industry is predicted to be worth $784.6B by 2027. With so much industry expansion, what does this mean...
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Holiday Whispers: Consumers And Brands Differ On Top Shopping Channels
Consumers and marketers remain at odds about their channel preferences as they enter this year's peak shopping season, according to Celtra’s 2021 Holiday Marketing Survey, conducted by Dynata.
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Market watch: Where should retailers advertise this holiday season?
Many retailers are putting plans in place to meet the demands of one of the largest revenue drivers of the year: holiday shopping
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Creative content and to meet pandemic holiday demands
To win and fill in the revenue gaps this season, brands will need to deploy creative tactics and address the content gap effectively by harnessing the power of creative automation. Read about it here.
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Creative Automation for Designers
Designers are always pressed by tight campaign deadlines and requirements. So, the ever-growing demand for marketing content cannot be satisfied by traditional means and resources. Celtra empowers des
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Produce video content at scale with Creative Automation
Turn static assets into high-quality video creatives. Discover more of the magic: https://celtra.com/product/creative-automation/
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Discussing Creative Automation With Spotify and Lazada
This past June marks exactly 10 years since we launched the first Celtra creative software. In 2010, we took on the challenge of how to make mobile advertising creative. We introduced a web...
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Get Ready for the Creative Automation Revolution
Consumers have evolved. They’re on more screens. They’re more demanding. They turn to word-of-mouth and are critical of the content and ads they see. If you’re a smart marketer, you know how...
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