The lower-funnel creative revolution is here, and we’re kicking boring white backgrounds and generic product shots to the curb. Although they’re tasked with the bottom line of business,...
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Gone are the days when brands rely on TV advertising as their main focus. In today’s market, consumers have a lot of choice in how they consume content. And if marketers want to keep up, they’ll...
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If you want to know your audience better than ever, creative testing is the way to go. Running ads on a hunch and hoping for the best can work, but it’s not as effective as testing insights. ...
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Digital marketing must preserve branding consistency, but also localize their content—here are strategies to consider.
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Celtra for Dynamic Product Ads (DPA) is a powerful way to drive performance with help from beautiful, on-brand creative. In fact, over the past few years we have seen a push towards...
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Never participate in anything where replacing you is easy. Before your immortalize your brand in music videos — or anywhere else — there’s a question you must ask: Are we replaceable? That’s the...
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Shoppers crave creative consistency. In fact, 74% are more loyal to companies with consistent, high-quality branding in creative content. What exactly does this mean? It’s time for marketing...
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The path to purchase is a windy one. There are twists and turns of widened eyes, lengthy recommendation conversations, and a bit of meandering along the way. As nonlinear as the customer journey...
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“Money and reach has never been the issue; it’s whether your company has the stomach to do it. That has always stopped innovation.” — Nobles Crawford, Senior Media Planner at Reckitt on the...
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Consumer packaged goods are an enormous product category with players spanning the gamut from Goliath household names to smaller but fast-growing challenger brands. Regardless of size, creating a...
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Everyone’s soaking up the final moments of summer, but marketers are already busy planning for holiday campaigns. The holiday season is a huge push for marketing teams everywhere and can...
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With the holiday season around the corner, growth marketers are gearing up for their busiest time of the year.
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These survey findings illustrate the effectiveness of various marketing techniques for engaging with customers across digital channels as marketers prepare to launch campaigns this holiday season.
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Marketers are given millions of dollars to get their brand message out to millions of people. That’s a lot of power, and there’s a lot of social responsibility tied up in it. According to today’s...
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Marketing survey of consumer holiday purchasing preferences reveals acceleration of cross-channel selling and need for automation to personalize ad creative
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Global CPG brands have a massive challenge with building and activating campaigns worldwide. Even if the central creative team is a well-oiled machine that quickly and efficiently produces...
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The beauty industry is growing at record speed. Up from $430B in 2020 to $511B in 2021, the industry is predicted to be worth $784.6B by 2027. With so much industry expansion, what does this mean...
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Consumers and marketers remain at odds about their channel preferences as they enter this year's peak shopping season, according to Celtra’s 2021 Holiday Marketing Survey, conducted by Dynata.
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Many retailers are putting plans in place to meet the demands of one of the largest revenue drivers of the year: holiday shopping
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