Gone are the days when brands rely on TV advertising as their main focus. In today’s market, consumers have a lot of choice in how they consume content. And if marketers want to keep up, they’ll...
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Digital marketing must preserve branding consistency, but also localize their content—here are strategies to consider.
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Consumer packaged goods are an enormous product category with players spanning the gamut from Goliath household names to smaller but fast-growing challenger brands. Regardless of size, creating a...
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Everyone’s soaking up the final moments of summer, but marketers are already busy planning for holiday campaigns. The holiday season is a huge push for marketing teams everywhere and can...
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With the holiday season around the corner, growth marketers are gearing up for their busiest time of the year.
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These survey findings illustrate the effectiveness of various marketing techniques for engaging with customers across digital channels as marketers prepare to launch campaigns this holiday season.
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Marketers are given millions of dollars to get their brand message out to millions of people. That’s a lot of power, and there’s a lot of social responsibility tied up in it. According to today’s...
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Marketing survey of consumer holiday purchasing preferences reveals acceleration of cross-channel selling and need for automation to personalize ad creative
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Global CPG brands have a massive challenge with building and activating campaigns around the world. Even if the central creative team is a well-oiled machine that quickly and efficiently produces...
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The beauty industry is growing at record speed. Up from $430B in 2020 to $511B in 2021, the industry is predicted to be worth $784.6B by 2027. With so much industry expansion, what does this mean...
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Consumers and marketers remain at odds about their channel preferences as they enter this year's peak shopping season, according to Celtra’s 2021 Holiday Marketing Survey, conducted by Dynata.
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Many retailers are putting plans in place to meet the demands of one of the largest revenue drivers of the year: holiday shopping
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To win and fill in the revenue gaps this season, brands will need to deploy creative tactics and address the content gap effectively by harnessing the power of creative automation. Read about it here.
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Designers are always pressed by tight campaign deadlines and requirements. So, the ever-growing demand for marketing content cannot be satisfied by traditional means and resources. Celtra empowers des
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Turn static assets into high-quality video creatives. Discover more of the magic: https://celtra.com/product/creative-automation/
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This past June marks exactly 10 years since we launched the first Celtra creative software. In 2010, we took on the challenge of how to make mobile advertising creative. We introduced a web...
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Consumers have evolved. They’re on more screens. They’re more demanding. They turn to word-of-mouth and are critical of the content and ads they see. If you’re a smart marketer, you know how...
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Connectivity has changed everything about the way we live. Consumers are empowered and expect seamless experiences from brands at all times. Always-on means there is a need for more creative...
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Cleanliness took on a new meaning during the pandemic. With cleaning supplies in high demand, how can sustainable CPG brands make an impact in the market? On this episode of Brand-side, we sit...
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