What Is Creative Transformation?
“Money and reach has never been the issue; it’s whether your company has the stomach to do it. That has always stopped innovation.” — Nobles Crawford, Senior Media Planner at Reckitt on the...
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“Money and reach has never been the issue; it’s whether your company has the stomach to do it. That has always stopped innovation.” — Nobles Crawford, Senior Media Planner at Reckitt on the...
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Shoppers crave consistency. In fact, 74% are more loyal to companies with consistent, high-quality branding in creative content. What exactly does this mean? It’s time for marketing organizations...
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According to a recent Celtra survey, 52% of consumers said they’ve downloaded a new restaurant app in the last six months.
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Del Taco Restaurants Inc. is the latest QSR chain to implement a loyalty program to motivate and reward customer behavior. Personalized offers entice diners to visit more often.
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This edition of MRM Research Roundup features the latest facts and figures of restaurant operations, the state of business dining, and the mid-year gift card report.
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Quick-serve restaurants (QSRs) have always been a part of the American dining culture, but the pandemic gave them an extra push into the limelight. Service options like mobile-oriented delivery...
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With the holiday season around the corner, growth marketers are gearing up for their busiest time of the year.
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These survey findings illustrate the effectiveness of various marketing techniques for engaging with customers across digital channels as marketers prepare to launch campaigns this holiday season.
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Creative brand marketing, especially digital advertisements, will be among the most important promotional tools QSRs can leverage as consumers return to their favorite restaurants post COVID-19.
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While the pandemic gave the QSR industry an extra push, QSRs still need to rethink their marketing strategies, especially with indoor dining once again in jeopardy.
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We have exciting news on the product front, especially for CPG, apparel, and e-commerce marketers! Celtra is now an official Pinterest Dynamic Creative Partner! This partnership will enable a...
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Quick-serve restaurant marketing relies on running a high volume of unique campaigns on a monthly or even weekly basis. From loyalty programs to new menu items or seasonal promotions (looking at...
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Celtra is a Pinterest dynamic creative partner, with a direct API integration which allows brands to seamlessly produce and distribute Pinterest ads at scale. With Creative Automation, brands can prod
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Consumers and marketers remain at odds about their channel preferences as they enter this year's peak shopping season, according to Celtra’s 2021 Holiday Marketing Survey, conducted by Dynata.
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Many creative teams are struggling to produce enough new assets and push them quickly out the door, especially as they adjust to remote work. Learn how Creative Automation can help here:
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Consumers don’t want brands to bore them. A Celtra survey showed consumers wearying of over-familiar creative assets in messaging by brands. Here are some highlights...
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The 24/7, always-connected digital landscape means marketers and in-house creative teams need to move faster than ever before. Why? The cultural impact of COVID-19 has proven that situations can...
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Designers have grit. Their passion and perseverance push them to break through their creative boundaries, but there’s one thing they don’t have: Time. The majority of marketers (86%) say that...
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