How Branding Can Impact ROAS, For The Better

Consider the last time a customer interacted with your brand? Did they attend an in-store launch event? Was it a pop-up in a major city? Chances are, it wasn’t a big-budget activation, instead...

8 Creative Template Ideas to Boost your DPA Performance

Celtra for Dynamic Product Ads (DPA) is a powerful way to drive performance with help from beautiful, on-brand creative. In fact, over the past few years we have seen a push towards...

Seasonal Best Practices for DPAs: Summer Edition

With summer right around the corner, new marketing strategies (and vacation plans) are undoubtedly underway. That means the summertime sales slump is also quickly approaching, with gross sales...

What Is Creative Transformation?

“Money and reach has never been the issue; it’s whether your company has the stomach to do it. That has always stopped innovation.” — Nobles Crawford, Senior Media Planner at Reckitt on the...

What Is Creative Consistency and Why It Matters for Facebook Dynamic Ads (DPA)

Shoppers crave creative consistency. In fact, 74% are more loyal to companies with consistent, high-quality branding in creative content. What exactly does this mean? It’s time for marketing...

Hear from industry leaders: Empowering your creative teams

How subscriptions became QSRs’ hottest marketing trend

According to a recent Celtra survey, 52% of consumers said they’ve downloaded a new restaurant app in the last six months.

Del Taco Launches Multi-Tier Rewards Program

Del Taco Restaurants Inc. is the latest QSR chain to implement a loyalty program to motivate and reward customer behavior. Personalized offers entice diners to visit more often.

QSR Marketing Forecast on MRM

This edition of MRM Research Roundup features the latest facts and figures of restaurant operations, the state of business dining, and the mid-year gift card report.

Chew On This: What Diners Are Saying About QSR Marketing

Quick-serve restaurants (QSRs) have always been a part of the American dining culture, but the pandemic gave them an extra push into the limelight. ​​Service options like mobile-oriented delivery...

Use Creative Automation to Amp Up Your Brand’s Lower-Funnel Assets

With the holiday season around the corner, growth marketers are gearing up for their busiest time of the year.

Celtra’s Survey Reveals Shopper Desire for Ad Personalization

These survey findings illustrate the effectiveness of various marketing techniques for engaging with customers across digital channels as marketers prepare to launch campaigns this holiday season.

Digital marketing key as QSRs 're-get' to know customers

Creative brand marketing, especially digital advertisements, will be among the most important promotional tools QSRs can leverage as consumers return to their favorite restaurants post COVID-19.

Ongoing pandemic calls QSRs to assess marketing strategies

While the pandemic gave the QSR industry an extra push, QSRs still need to rethink their marketing strategies, especially with indoor dining once again in jeopardy.

Celtra Takes on Pinterest With Shopify as Launch Partner

We have exciting news on the product front, especially for CPG, apparel, and e-commerce marketers! Celtra is now an official Pinterest Dynamic Creative Partner! This partnership will enable a...

Scaling Audience-Based Messaging for Quick-Serve Restaurants

Quick-serve restaurant marketing relies on running a high volume of unique campaigns on a monthly or even weekly basis. From loyalty programs to new menu items or seasonal promotions (looking at...

Holiday Whispers: Consumers And Brands Differ On Top Shopping Channels

Consumers and marketers remain at odds about their channel preferences as they enter this year's peak shopping season, according to Celtra’s 2021 Holiday Marketing Survey, conducted by Dynata.