How subscriptions became QSRs’ hottest marketing trend

According to a recent Celtra survey, 52% of consumers said they’ve downloaded a new restaurant app in the last six months.

Del Taco Launches Multi-Tier Rewards Program

Del Taco Restaurants Inc. is the latest QSR chain to implement a loyalty program to motivate and reward customer behavior. Personalized offers entice diners to visit more often.

QSR Marketing Forecast on MRM

This edition of MRM Research Roundup features the latest facts and figures of restaurant operations, the state of business dining, and the mid-year gift card report.

Chew On This: What Diners Are Saying About QSR Marketing

Quick-serve restaurants (QSRs) have always been a part of the American dining culture, but the pandemic gave them an extra push into the limelight. ​​Service options like mobile-oriented delivery...

Use Creative Automation to Amp Up Your Brand’s Lower-Funnel Assets

With the holiday season around the corner, growth marketers are gearing up for their busiest time of the year.

Celtra’s Survey Reveals Shopper Desire for Ad Personalization

These survey findings illustrate the effectiveness of various marketing techniques for engaging with customers across digital channels as marketers prepare to launch campaigns this holiday season.

Digital marketing key as QSRs 're-get' to know customers

Creative brand marketing, especially digital advertisements, will be among the most important promotional tools QSRs can leverage as consumers return to their favorite restaurants post COVID-19.

Ongoing pandemic calls QSRs to assess marketing strategies

While the pandemic gave the QSR industry an extra push, QSRs still need to rethink their marketing strategies, especially with indoor dining once again in jeopardy.

Celtra Takes on Pinterest With Shopify as Launch Partner

We have exciting news on the product front, especially for CPG, apparel, and e-commerce marketers! Celtra is now an official Pinterest Dynamic Creative Partner! This partnership will enable a...

Scaling Audience-Based Messaging for Quick-Serve Restaurants

Quick-serve restaurant marketing relies on running a high volume of unique campaigns on a monthly or even weekly basis. From loyalty programs to new menu items or seasonal promotions (looking at...

Holiday Whispers: Consumers And Brands Differ On Top Shopping Channels

Consumers and marketers remain at odds about their channel preferences as they enter this year's peak shopping season, according to Celtra’s 2021 Holiday Marketing Survey, conducted by Dynata.

How Brands Meet Evolving Customer Expectations with Creative Automation

Many creative teams are struggling to produce enough new assets and push them quickly out the door, especially as they adjust to remote work. Learn how Creative Automation can help here:

Consumers want variety as well as relevance

Consumers don’t want brands to bore them. A Celtra survey showed consumers wearying of over-familiar creative assets in messaging by brands. Here are some highlights...

How to Plan for Agility and Speed in Creative Production

The 24/7, always-connected digital landscape means marketers and in-house creative teams need to move faster than ever before. Why? The cultural impact of COVID-19 has proven that situations can...

Enabling Creative Testing for Marketers to Free Designers’ Time

Designers have grit. Their passion and perseverance push them to break through their creative boundaries, but there’s one thing they don’t have: Time.  The majority of marketers (86%) say that...

How consumers relate to brands

Market research firm Dynata has again teamed up with creative software company Celtra to investigate how ads affect consumers. The results from 1,000 U.S. consumers surveyed report that...

Attractive ads help garner consumer trust