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Celtra creative automation platform interface displaying ad builder generating multiple ad formats from a single master template.
Blog

What is Creative Automation? Definition, Benefits, and Examples

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3D illustration of a hand touching a tablet screen, symbolizing interactive ad engagement and digital display advertising.
Blog

Interactive Ads Create a More Engaging Advertising Experience

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Webinar

Pause Ads in Practice: Learnings from the Pioneers

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Webinar

How Crypto.com builds real-time marketing campaigns at speed

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Celtra’s Creative Connect is an exclusive event series that brings together the people shaping advertising for conversations, ideas, and connections that move the industry forward. From New York and San Francisco to London and Ljubljana, every event brings its own energy, with inspiring speakers, bold ideas, new connections, and plenty happening beyond the stage. It’s where industry conversations continue over drinks, across tables, and between people meeting for the first time. Take a look inside Creative Connect and get a feel for the people, conversations, and moments that make the series worth coming back to.
Video

This is Celtra’s Creative Connect

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Paused CTV pause ad for Kiwi running shoes with a QR code overlay inviting viewers to shop the product
Blog

CTV Advertising: The New Premium Video Canvas

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Abstract illustration of marketing automation tools featuring connected analytics, optimization, AI workflows, and digital marketing technology.
Blog

Marketing Automation Tools: How Enterprise Teams Scale Creative Production

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Mockup of Celtra's Creative Insights 9th Edition report cover against a bright blue background, displaying vibrant curved color patterns and a preview of benchmark data tables underneath.
Ebook

The Celtra Creative Insights Report (9th edition)

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A busy outdoor crowd of marketing professionals at the MAD//Fest London conference venue underneath a large yellow directional sign featuring event stages.
Blog

What We Learned About AI, Automation and Creative Performance at MAD//Fest

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Illustration of a multi-armed marketing AI robot multitasking with a clock, paper airplane, envelope, lightbulb, pencil, and digital ad asset on a pink and yellow gradient background.
Blog

AI Tools for Marketing: Benefits, Risks, and Real-World Use Cases

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Three variations of a programmatic Connected TV (CTV) ad layout for an automotive brand featuring weather-targeted backgrounds (sunny hills, snowy mountains, rainy landscape) with the headline
Case Study

Ovative Drives Higher Purchase Intent with Context-Aware CTV Creative

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What does it really take to scale creativity without losing effectiveness? In this conversation, Miha Mikek, Founder & CEO of Celtra, joins Najoh Tita-Reid, Former Global Chief Growth Officer at Mars, and Danilo Tauro, CEO of CartographAI, to explore what's still holding enterprise brands back and what it takes to move forward. They unpack why the creative supply chain is broken for most large organizations, how AI is transforming creative workflows far beyond content generation, and what CMOs should prioritize in the next 30 to 90 days.
Video

The Creative Supply Chain Reimagined: From Efficiency to Growth

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Blog

Cannes Lions 2026 Recap: Creativity, AI, and What’s Next

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Minimalist dark presentation slide featuring the Celtra logo on the left and the Pencil text logo on the right, separated by a gradient
Blog

Celtra or Pencil AI: Creative Platform Comparison

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GenAI-Powered Creative Production in Celtra
Video

Celtra’s GenAI-Powered Creative Production

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Celtra vs Storyteq comparison guide graphic for Creative Automation platforms.
Blog

Celtra or Storyteq: Which Creative Platform is Right for Your Brand?

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Celtra Creative Intelligence
Video

Celtra Creative Intelligence

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abstract 3D graphic of a large blue diamond resting on a pedestal behind a neon pink line, serving as a cover illustration for Celtra's blog on AI tools for Facebook ads.
Blog

Why Brands Need More Than Meta’s Built-In AI for Facebook Ads

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nita Richard, Lead Product Designer at Celtra, featured on a career path blog cover with a stylized gold medal graphic background.
Blog

From Fine Arts to Lead Product Designer at Celtra

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Creative connect: When AI starts doing the work
Video

Creative Connect: When AI Starts Doing the Work

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Celtra software interface demonstrating automated ad localization into English, Spanish, and French for a car campaign, alongside CTR analytics showing a 46% lift with nature backgrounds.
Blog

Advertising Software for Modern Marketing Teams

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